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Testimonials

A Testimonial is generally a piece of written text, and occasionally audio or video, that expresses satisfaction about a product or service a person or company has received. The person giving the... Read More

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Encourage Specifics - Specificity works in all areas of copywriting, but is especially effective in a testimonial. Rather than “we saw a big improvement,” get your customer to state exactly what... Read More

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Never Fake It - While testimonials are crucial, it’s not worth the risk to fake them. Most people have well-trained BS detectors that can smell a fake a mile away.

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Address Objections - If a prospect discovers that another customer’s worries have proved groundless, then that person is more confident to reach for the wallet.

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Use Testimonials That Fit - Place appropriate testimonials along with a particular point that you are trying to make.

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Don’t Over Edit - Testimonials work best when they are in “real” language. Those small grammar and language quirks help the reader connect and demonstrate they are real.

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